Bleusalt’s Journey From Fabric Flop to $50M in Sales

Bleusalt’s Journey From Fabric Flop to $50M in Sales

"When actress Lyndie Benson founded Bleusalt in 2017, production for her first fabric—a modal—fell apart, both literally and figuratively.

The retailer of the capsule collection backed out, and Benson, who admittedly “didn’t know anything about anything” at that time, was stuck with an inferior product. So, she went down a “rabbit hole” to find a more sustainable solution and ultimately ran into industry behemoth Lenzing."

Read the Full Article at: Yahoo! Finance

Back to blog