I enjoy reading about the latest Gen Z trend or royals style triumph, but let’s be real—most of my apparel shopping dollars are spent on dependable brands with quiet quality like Everlane. Call them capsule wardrobes or closet essentials, the stock at these stores is just fashionable enough to make me feel stylish without being boring. And I can confidently wear brands like Everlane (shout out to the label's celeb-favorite flats) knowing I didn’t overspend, and that I’ve made strides toward a more eco-conscious production (like moving all cotton production to organic, and coloring silk with fewer toxic dyes in LEED-certified factories). And the ethical worker policy, with globally certified fair wages for people working reasonable hours, is heartening, too.
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