I have always been a cashmere woman.

Not casually. Devotedly. The kind of relationship where you know exactly which pieces are worth the investment, where you store them in the off season, how to wash them so they survive another year. Cashmere has a feeling that is simply incomparable — and for a long time I accepted that this was just the price of that feeling. The preciousness. The fragility. The cost.

Then I found Modal. A sustainable fabric made from the softest fibers on earth — and I fell madly in love with it.

It feels softer than cashmere. Washes and dries perfectly. No dry cleaner, no special treatment, no anxiety about wearing something beautiful in real life. You just live in it.

I never wanted to wear anything else.

So I set out to create something that gives every woman that feeling — that true luxury — without any of the preciousness that usually comes with it.

That is Bleusalt.

— Lyndie